No, I Don't Want Your Newsletter!

Your e-newsletter may be funning afoul of federal CAN-SPAM laws. 

So what?  How's $11,000 in fines, for starters? 

Yes, we give each other business cards, but this is not a license to send each other newsletters.

I gave a presentation this month about how to build a loyal email subscriber base by offering free downloads and other content goodies.   This is the right way to go.

If you lack the time, desire or skills to churn out the kind and volume of content that burnishes your reputation and increases your search engine status, let me help.

If you insist on doing it yourself, I offer timely writing prompts on my website suitable for use by owners of service businesses and professionals in financial services, environmental and consulting fields.  No charge.

If you’re among the millions NOT reading my blog, here’s a roundup of posts on the topic of email marketing/e-newsletters. 

Whole-Brain Communications

Posts from my March blog on communicating with and to both sides of the brain include:

• Using a tag cloud to revise your editorial calendar.
• A case study from my writing consultancy.
• Visualizing a trillion dollars.
• Using right and left brained language and colors.
• Ten minute presentation sprints -- how long we pay attention.
• How smell affects memory and how it might affect your presentation.