Meet Me on the Road
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This summer I plan to travel from North Carolina to California where I'll pick up the legendary Pacific Coast Highway. From there I'll hit a few Canadian provinces as I head east. After touring Michigan's Upper Peninsula, I'll turn south for home.
Will you be anywhere along my route? Let's get together.
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Whom Should I Interview?
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I'll have another pink bra strapped across the windshield of my BMW motorcycle raising money for breast cancer causes. Along the way I'll be interviewing women motorcyclists who've had a brush with cancer.
I'll use those interviews for a book I'm writing called Live Full Throttle: What You Can Learn About Life From Women Who’ve Faced Cancer.
If I learned anything from last year's adventure, it's that cancer is not a death sentence. I met women who are wringing every drop of joy from every day whether they're a cancer survivor or live with the disease every day.
If you know anyone I should interview, please hit "reply" with her contact information.
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Please Recommend an Intern
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With all I have planned this summer -- travel, interviewing subjects for my book, raising money for breast cancer causes -- I'll need a social media/public relations intern to help me stay on track. Based on last year's experience here are some roles the intern will play:
- Human "base camp" for me so that if I have an interview scheduled when I arrive in Amarillo and I'm running late, for example, the intern will reach the interviewee and reschedule for morning coffee. Visa versa, if the interviewee needs to reschedule the intern will handle it.
- Social secretary: The intern will help me schedule interviews and meetups before I leave. I'm doing a Tweetup in San Francisco and a fundraiser, so the intern will ping all interested people and groups in the area with an invite and keep the drum beat going.
- Channel monitor: The intern will recommend that I stop and see someone or do something along the way to increase visibility.
- Creative: Edit, upload and organize videos; produce a weekly newsletter; organize pictures into albums on Flickr...
- Publicist: Write and follow up on press releases for upcoming events and past event recaps. They'll need to research some key press contacts in cities with big events. San Francisco is a given.
If you know someone eager to garnish their resume with a successful campaign please pass this along. Someone with a passion for the breast cancer cause would be ideal. The person needs to have the maturity to keep the channels engaged but not fatigued.
The sooner this person can start, the better.
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