I wrote last month about my plans for a cross-country road trip and I've been busy since then putting it all together.
INSIGHTS is a business communications newsletter so I won't be sharing much about the trip here. However, I've launched a new website, Facebook fan page and newsletter
for this adventure. I hope you'll join the fun through one of these.
Are you interested in supporting the National Breast Cancer Foundation? I'll be raising money for that great cause along with other female bikers from the US and Canada and welcome any sponsorship.
It's soooooo easy finding case studies of how NOT to communicate with clients and prospects.
This article shows a life insurance agent's garden variety attempt to "communicate." I weigh in harshly.
First,using the elementary school holiday calendar as an excuse to send solicitations is disingenuous. I can see right through your ploy.
Second, when you say you’re providing me with a checklist that will help me reduce taxes and provide financial tips that’s what I expect. You lied.
Third, the visually wretched “checklist” leads with the setup that you are somehow helping ME keep my “records current” when in reality it’s a lead generation form for YOU.
Click through to the original article for a fuller sense of this agent's many offenses.
Good stuff here, based on an article of the same name in The Atlantic.
Important quote for those who are afraid to "give away" too much of their expertise on a blog or newsletter: "What people today are beginning to realize is what became obvious to us back then — the important correlation is the one between familiarity and value, not scarcity and value…if I give my song away to 20 people, and they give it to 20 people, pretty soon everybody knows me, and my value as a creator is dramatically enhanced."
Also included are writing prompts you may find handy for your own blog or newsletter.
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